Indie Spotlight

Indie Spotlight: Mockingbird Books, Seattle

screenshot_800Summer is here,  a great time to visit a children’s bookstore and come home with treasures to read on the porch or in the park.  Today we’re talking with Wendy Ostenson of Mockingbird Books in Seattle (www.mockingbirdbooksgl.com), who
invites you to her store.
Sue Cowing for Mixed Up Files: That’s a wonderful old building that houses your shop. Can you tell us a little bit about it and about how Mockingbird Books came to be?
Wendy: We are in this wonderful old brick building that was originally a church. Owner Alyson Stage had wanted to own a children’s bookstore ever since her kids were little. When a great space came up for sale in her own Green Lake neighborhood, she partnered with friends and family and bought the building. screenshot_808It’s now not only a bookstore, but houses offices and an event space on its second floor. Alyson’s now-grown kids, Taylor and Emily, work at the store and help coordinate events.
MUF: Describe the atmosphere you have created inside.
Wendy: We like to think of it as a neighborhood space where kids, parents and caregivers are welcome to spend some time. The store is cozy, warm and inviting. Our front window area is dedicated to entertaining kids with trains, puzzles, and chalk art. Our Reading Room in the back has comfortable couches to relax and really, truly get into a book. We also have a small cafe that serves espresso and kid-friendly snacks.
Our staff is pretty much a group of children’s book nerds, comprised of semi-retired librarians and education junkies. Sue Nevins from the store means it when she says, “We love to talk about books!”
MUF: How do you decide what children’s books to carry in your store?

A fan of Suzanne Williams' GODDESS GIRLS series finds the latest at Mockingbird Books

A fan of Suzanne Williams’ GODDESS GIRLS series finds the latest at Mockingbird Books

Wendy: Sue and Linda Spoor do most of the buying. With their 40+ years of experience in children’s books, they do an amazing job of keeping the store balanced with tried-and-true classics and worthy new titles. Mary Bayne and I do several story times a week, so we can definitely tell if a book resonates with kids and is worthy of multiple reads. We all have our favorite authors and book blogs, and we love to talk with friends in the business and meet with publishing reps. Also, our customers often recommend great books that should be on our shelves. So I guess you could say it’s fairly collaborative.
MUF: Do you have some favorite titles, fiction or nonfiction you are recommending to middle grade readers right now?
Wendy: Here’s a few great summer reads for middle graders that also will kick-start some great conversations:
Fellowship for Alien Detection by Seattle Author Kevin Emerson
The Search for Sasquatch by Spokane Author Kelly Milner Halls
Three Times Lucky by Sheila Turnage
The One and Only Ivan by Katherine Applegate
Look Up! Bird-Watching in Your Own Backyard by Annette LeBlanc Cate
MUF: How does Mockingbird Books keep a following in spite of chains and Internet sales?
Wendy: We like to think folks will have a personal experience when they come into the store.

Dressing up for Cowboy/cowgirl photos during  a visit byJan Sonnemein, author of COWBOY UP

Dressing up for cowboy/cowgirl photos during a visit by Jan Sonnemein, author of COWBOY UP

Whether it’s engaging our youngest readers through story times, unearthing a lost treasured book, or matching a book to a reluctant reader, we strive to provide friendly service. If we don’t have a book in the store, we are happy to research and track it down. We thinks it’s a privilege to get to know our patrons well and see many of them grow up into strong readers.

MUF: Do you have book clubs or events especially designed for middle graders?
Wendy: Sue Nevins does monthly book groups that will start back up in August. There is a Boys Book Group, a Girls Book Group, and a Graphic Novel Group where kids decide the book for that month and they chat about it over pizza.
We also have author events to coincide with new releases. In the last year, we’ve enjoyed visits from national authors such as Michael Buckley, Rose Mary Woods, and Margi Preus.

Trying out invisible ink with Newbery winning author Margie Preus

Trying out invisible ink with Newbery winning author Margie Preus

Many local middle grade authors like Stephanie Barden, Kirby Larson, Kevin Emerson, Patrick Jennings and Martha Brockenbrough are good friends and often do events.

MUF: If a family made a day trip to visit your shop and need a place to grab a bite, what would you recommend?
Wendy: There are so many places right near us. We are on the same block as Rosita’s which is a neighborhood landmark, and Jodee’s which specializes in organic baking. There are also great Greek, Thai, pizza, pub food and sandwich shops within walking distance. And, being it’s Seattle, there are multiple coffee shops on every block.screenshot_806
MUF: And if they decided to stay in Seattle a little longer, what family-friendly sights and activities would you recommend the most?
Wendy: Green Lake, the most-used park in the city, is literally a block from our store. In the summer its focus is water sports galore. You can rent standup paddle boards or paddle boats and swim at the two beach areas. The path around the lake is 2.8 miles and it’s great for walking and bike riding. We are also about a mile away from the renowned Woodland Park Zoo. I can’t wait to see their newly-born jaguar triplets with my kids this summer! I’d also recommend the Chihuly Garden and Glass that has just opened at the bottom of the Space Needle. It’s an accessible while mind-blowing tribute to extreme glass, art and color. My sixth grader loved it.
MUF: Tell us something about Mockinbird Books that most people don’t know.
screenshot_807Wendy: Our giant Giraffe/store mascot, Geraldine, is a bit of a fashionista.  We aren’t sure where she finds them, but she finds hats and accessories and slips them on when nobody’s looking.  We’ve been surprised to find her dresses up as a leprechaun, a firefighter, and The Cat in the Hat.  Right now she’s wearing a hula skirt.  
MUF: A giraffe after my own heart!  Thank you Wendy for giving us a glimpse into your charming shop!  Readers, we know  you treasure children’s bookstores. If you have been to Mockingbird Books or think from this taste you would like to visit, please let Wendy know here.  
Sue Cowing lives in Honolulu, two thousand miles away from the nearest children’s bookstore. She is the author of the middle grade puppet-and-boy novel You Will Call Me Drog (Carolrhoda 2011, Usborne UK 2012).

Indy Spotlight: Children’s Book World,Haverford PA

screenshot_723It’s always a pleasure to learn more about a thriving children’s bookstore, and today we’re talking with Hannah Schwarz of Children’s Book World in Haverford, Pennsylvania (www.childrensbookworld.net).
Sue Cowing for Mixed-Up Files: Let’s start right off with something amazing I read in a review of the store — that your booksellers are required to read every book that comes into Children’s Book World! True?  That must say a lot about what your shop and your staff are all about.
Hannah Schwartz: We do have an amazing staff and they do read a ton. When we used to get a lot of F&G’s we all read them all. But now publishers don’t send as many, so we cannot read every book before it comes in.  We don’t “require” our employees to read every book in the entire store but we do collectively cover many, many of the books. I would say that we strive to read every piece of fiction in the store and as much nonfiction as we can. Even for the biggest book readers there are only so many hours in the day! We do believe, however, that in order to fulfill the needs of our readers – young and old – we need to know what’s in the books – so we keep on reading.
screenshot_784
MUF:Your shop has obviously weathered the recession and all the changes in the book industry and is going strong.  What do you think is the secret to survival for an independent bookstore.
Hannah: SERVICE! Knowing our books, knowing our customers and making the perfect match is how we survive and thrive.
MUF: Suppose a ten-or eleven-year-old comes into your shop and asks you  to help him find a good book. What happens next?
Hannah: We ask about A) interests (sports, fantasy, etc.) B) age/grade levels C) any favorite books they’ve read. Then we ask him or her to look over a few choices and give us feedback and we go from there – either suggesting others or selling the ones already chosen.
MUF: What are a few of your own favorite middle-grade titles, fiction or non-fiction?
Hannah: Wonder, Wonderstruck, Penderwicks (series), 7 Professors of the Far North, Sound Bender, Tangle of Knots, Steel Trapp, Black Duck, Pizza the Size of the Sun, Goose Girl, Crash, Who is…/Who Was… (series of biographies), and Eyewitness Books.
MUF: Is yours a nooks-and-crannies store? Do people curl up and spend time reading there?screenshot_787
Hannah: Yes, especially on our “stage” area. We took a lot of care when planning the store to make it a comfortable and inviting space for people to browse, read and discuss. We want our customers to feel like part of a book community and share their love of literature with one another.
MUF:  You have a good number of autographed children’s books at Children’s Book World. Does that include some by middle-graders’ favorite authors?
Hannah: Yes, we certainly do. We ask all of the authors who appear at our events to sign their books for stock. Some books we have recently added are by Brandon Sanderson, Jessica Day George, Jacqueline Davis, Lauren Myracle, Leslie Margolis, and Sarah Mlynowski.

Middle-Grade Mania with Joe Schreiber, Linda Urban, & Jacqueline Davies

Middle-Grade Mania with Joe Schreiber, Linda Urban, & Jacqueline Davies

MUF: You hold a number of author appearances and other events each month, both on site and out in the community. What have been some of your favorites? What’s coming up in June?
Hannah: I think our favorite types of events are when we have the opportunity to gather a bunch of authors and illustrators together to meet each other and our community. It is wonderful to see, for example, an author who admired another author meet for the first time in our store.  We also enjoy bringing in first time authors and introducing them to the community as well as big draws such as J.K. Rowling who created lines around the corner and down the street.  For our middle-grade customers we had a fun event recently called “Middle Grade Mania” where we brought together 4 middle-grade authors to serve on a few panels at two local schools and our store.
Erin Hunter (Gillian Philip), author of THE EMPTY CITY, Survivor Series

Erin Hunter (Gillian Philip), author of THE EMPTY CITY, Survivor Series

This June we are slated to have:
–Rachel Rene Russell author of the popular Dork Diaries will be in-store for a discussion and signing of her newest book in the series, Dork Diaries: Tales from a Not-So-Happy Heartbreaker!screenshot_782
–Summer Reading Club – June-August This is a yearly program we run designed to give our customers a chance to read pre-published books and review them.  At the end of the summer for each book reviewed, they are rewarded with credit to use for the purchase of books in the store.
–Also in June we will host picture book author Jen Sattler and YA author David Levithan.
MUF:If a family from out of town made a day-trip to Children’s Book World, would there be family friendly places nearby to get a snack or meal after book browsing? And if they could stay a little longer, are there other special places or activities in Haverford that families would enjoy?
Hannah: We have lot of places in walking distance or nearby for families to explore. For starters we are across the street from Haverford College which is a beautiful campus with a duck pond, walking trails, trees to climb and fields for playing. We also have a number of food options including a family friendly bagel shop and a soup, salad and sandwich place. We are also halfway between Ardmore, a suburban shopping mecca and Bryn Mawr which has a beautiful newly renovated library and independent shops lining the street, like the toy store Puns. Plus, Haverford is a suburb of Philadelphia which is chock full of amazing historical sights such as the Liberty Bell, the Constitution Center and Independence Hall as well as children’s museums such as the Please Touch Museum and the Franklin Institute.
MUF:  Thank you, Hannah , for making time in your busy day to respond to  these questions!
Readers, have you been to Children’s Book World, or  would you like to visit?  If so please let us know in a comment.  And, wherever you are, do plan to visit a children’s bookstore near you this summer.  Each one is a unique experience.
Sue Cowing lives in Honolulu and has to travel 2,000 miles to the nearest children’s bookstore!  She is the author of the puppet-and-boy novel, You Will Call Me Drog (Carolrhoda Books, 2011; Usborne UK, 2012).

Indie Spotlight:Spellbound Children’s Bookshop, Asheville NC

screenshot_707Sue Cowing for Mixed-up Files: This month we’re talking with Leslie Hawkins, the intrepid founder/owner of Spellbound, the only children’s book shop in North Carolina (www.spellboundchildrensbookshop.com/). Rather than close her doors during the late bad recession Leslie downsized her shop temporarily, moved it downtown, and partnered with an art gallery.  But now the shop is doing well and she’s ready to grow again and move  to a site still close to town but with easier parking and more room for activities.  We’re especially glad to feature Spellbound this month, because they’re in the midst of a $18,000 fund-raising campaign with Indiegogo that could make all this happen, and the deadline is May 15. For more details, see: http://bit.ly/GrowBks

MUF:  Leslie, If you do make your goal in the Indiegogo campaign by May 15th, what are your plans for Spellbound’s future?

Artist's view of the new Spellbound space, incorporating some familiar items

Artist’s view of the new Spellbound space, incorporating some familiar furnishings

Leslie Hawkins: Spellbound will expand back to “pre-recession size.” We’ll have a bigger inventory and more space for events. The space will be both bigger and more efficient, as we plan to build an event room that can be closed off to allow private events to take place during store hours. This is something many customers have been asking for, room to have birthday parties, workshops, etc.

MUF: And if you exceed that and make your “stretch” goal you will keep your downtown store as well?  What have been the benefits of sharing space downtown?
Leslie: Well, the many opportunities for cross-promoting, of course. Zapow gallery and Spellbound have expanded each other’s customer reach; we bring more families to the gallery (which has plenty of art that appeals to all ages) and being housed in the gallery has brought in more teens and young adults to see Spellbound’s book offerings.

Spellbound downtown

Spellbound downtown

The biggest benefit has been the capability to share customer service hours. Lauren, co-owner and curator of the gallery, has a masters degree in illustration and is a bona fide kidlit nerd like me, so my customers are in good hands even when I’m not at the store. We have each benefitted from having more time to work on behind-the-scenes business tasks by sharing the customer service workload—and not having to pay each other!
I have, so far, been the only full-time Spellbound staff member.

MUF: You’ve been in a smaller space for awhile, so you’ve probably had to be more selective in what you carry.  How do you decide?  What wouldn’t you do without?
Leslie:  Since being so downsized was only ever meant to be temporary, I have tried to keep the full range of offerings—baby books, early readers, etc.—on hand but yes, necessarily smaller inventory. If this becomes our smaller, satellite location as I envision, the inventory here will be geared more to comics and graphic novels, illustration-heavy books, and teen fiction, to tie in with the core audience for the gallery.
I mostly have relied on a combination of proven sales for backlist—not national bestsellers, necessarily, but what has been consistently in demand here—and my own instinct for frontlist. What do I love? What will I be enthusiastic about? Most of my regular customers come to Spellbound to see what I love and recommend. It’s not the size of the inventory but how it’s curated.

Graphic illustrator Hope Larson with Wrinkle in Time Art Contest winner Crow Thorson

Graphic illustrator Hope Larson with Wrinkle in Time Art Contest winner Crow Thorson

Some titles that I would never want to do without include the Indestructibles baby books from Workman; Betsy Snyder’s board books; the Ivy and Bean series; Nick Bruel’s Bad Kitty books in any format; 39 Clues, Sisters Grimm, and Mysterious Benedict Society series; Kristin Cashore’s Graceling; works by Hope Larson, an Asheville native who has found major national success with her graphic novels; and A Wrinkle in Time, my personal favorite and the very first book ordered for our stock when Spellbound opened in 2004.  And, of course, From the Mixed-Up Files of Mrs. Basil E. Frankweiler!

MUF: What kind of atmosphere do you try to create in your store no matter where you are?  How do you help books and readers find each other?
Leslie: I always want the bookstore to feel fun and welcoming, and for the staff and books to seem very approachable. The main ways I help connect kids to books are listening closely, asking good questions, and always staying tuned in to my younger self and what would have intrigued or excited me about a book at a certain age. Whether helping a kid, a parent, or both, genuine enthusiasm is by far the best tool in my bookseller toolbox.

screenshot_715

Seymour, R.I.P.

MUF: Tell us about your bookstore dog.  Can children read to him/her?

Leslie: Sadly, Seymour passed away last summer (at 17 years old). He was great company for staff and customers alike. He was very quiet and liked to accompany people around the store as they browsed. He did not, however, enjoy being dressed up, as I learned when I tried to put a Santa hat on him for a holiday ad in the local paper years ago. And yes, he loved being read to!
I am almost ready to adopt a new canine friend from the local animal shelter. My hope is that when I find the right match for me, it will be a dog that will enjoy spending days in the bookstore as much as Seymour did.

MUF: Do you and your staff have particular favorites, fiction or nonfiction, new or old, that you’re recommending to middle-graders right now?
Leslie:
Timmy Failure: Mistakes Were Made by Stephan Pastis
The Last Dragonslayer: The Chronicles of Kazam by Jasper Fforde
The 13th Sign by Kristin O’Donnell Tubb
The Fourth Stall books by Chris Rylander
When You Reach Me continues to be a hot handsell… and I love that it almost always proves to be a “gateway” book, bringing customers back for A Wrinkle in Time if they haven’t already read it.

screenshot_705

MUF: We notice Spellbound is among the bookstores who have a book club for adults (like us) who like to read children’s fiction.  What’s the book for May?
Leslie: In May we’ll be discussing There Is No Dog by Meg Rosoff.

MUF: Your current downtown neighborhood looks lively.  If some of our readers visited Spellbound from out of town, would there be family-friendly places where they could get something to eat after browsing?  Are there other attractions in Asheville that families wouldn’t want to miss?

Spellbound view of the neighborhood

Spellbound view of the neighborhood

Leslie:  Oh, yes! Chai Pani is a great family-friendly Indian restaurant directly across the street, with an ice cream store located conveniently next door. Early Girl Eatery, just around the corner, is my go-to place and I frequently recommend it to visitors with kids.
We have a kids’ science museum and a group of working art galleries called the River Arts District, where you can watch artists paint, throw pots, blow glass—you name it! And then there are literary attractions like the Thomas Wolfe Memorial and Carl Sandburg’s home. Perhaps the best attraction is the eclectic variety of shops and galleries and street performers you’ll run across as you walk through downtown. Following the Urban Trail is a good way to make it into a game for kids.

MUF:  Thank you Leslie for taking the time to talk with us us about your shop and your dreams for its future.  We’re sure that wherever children and their adults visit you, they’re going to be Spellbound!
Readers, if you’ve been Spellbound already or are glad to know about this shop, please let Leslie know here.  And if you would like to help Spellbound its return to it’s former size or more, please go to http://bit.ly/GrowBks between now and March 15 to find out how.  One of the gifts you receive in return for a donation may be one of these charming locally-designed stuffed bookworms–a great present for an avid reader!screenshot_708

 

 

 

Sue Cowing is the author of puppet-and-boy novel You Will Call Me Drog, Carolrhoda 2011, Usborne UK 2012.